International Marketing

Module 5: International Marketing

· Now that we’ve gone through many different concepts, we’re back where we started: international marketing.

· With everything you’ve learned up to now, how key is global marketing to global business? If we had more time in the class, what else would you like to discuss further?

· Explain your answer in 1-2 paragraphs, drawing your discussion from the materials reviewed so far.

· Correctly use at least two vocabulary words from the readings, making sure to highlight it in bold (and include the definition in parentheses).



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