International Business

The topic in brief International Business
Describe Your task
Type of Service Essay Without any Calculations
No. of Pages/Word count 13 page(s)/3575 Words
Academic Level
Citation Style Harvard style
Detailed Description/Explanation 1.   Table of Contents
2.   Executive Summary: This should be a re-cap of the points covered in the assessment brief
3.   Introduction:
·        What is UHT Milk?
·        Supply/production situation of UHT milk in the UK (including import and manufacturing information linked the U.K.)
·        Supply and Demand information of UHT milk in China (covering current import and production of UHT milk)
4.   Business Driving Forces:
·        Identification of Key Business Driving Forces that support the venture.
E.g. costs, political support, existing trade relations between the UK and China, etc.
·      Using relevant analytical tools/models such as PESTLE and /or Porter’s 5 Forces, examine the driving forces more in depth with supporting and cited evidence.
·       Identify and apply at least 2 relevant international trade theories or models e.g. Comparative Advantage, Absolute Advantage or others in connection with UK/China trade as it relates to expansion into China
5.   Trade Barriers:
·        Explanation of Explanation of Formal and Informal trade barriers
For instance, formal trade barriers are such mechanisms as:
Quotas, tariffs, certification/registration requirements, permit, and licenses
Informal barriers are re4strictions such as:
Logistics such as shipping and distribution channels, lack of market data, language issues, cost issues, and cultural tastes
6.   Ethical and Social Issues:
·        Here there should be an explanation of what are Ethical and Social Issues why do they need to be considered by SMEs and why they are important.
Ideally, this should then be linked to proposed UHT trade project using a UK SME to be exported to China.
7.   Cultural preferences to be considered by the business:
Need to closely examine the cultural preferences of the potential and existing Chinese market for UHT milk (can expand on points raised in the Business Driving Forces section)
E.g. Cultural Preferences for e=commerce based UK UHT milk imports in main Chinese cities such as Shanghai and resistance to such milk in rural traditional Chinese communities in Western China
8.   Expansion Methods to be chosen by company
·        What expansion methods are available to UK/Chinese trade?
·        What expansion methods are currently being used for the important of UHT milk into China?
·        Analyze the various expansion methods being implemented now and highlight advantages and disadvantages of each
·        Develop a range of suggestions on various expansion methods that may help the UK SME to succeed in its plans to increase its UK UHT venture into China.
Note: When addressing this section, you should look at types of relationshipse.g. Partnerships, alliances, etc., marketing strategies e.g. child ambassador scheme, social media tactics, in-store sample kiosks activities, etc. and logistics e.g. shipping details
9.   Conclusion/Recommendations:
Based on the research, a summary of key findings and associated recommendations should be provided to the UK SME
10.         Appendices (if appropriate)
11.         Bibliography

Note: Ensure that specific pieces of work extracted from outside data sources are cited and referenced correctly using the Harvard Referencing Style and that points raised are linked with specific relevant examples to support/justify whatever is being discussed.



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