Discuss A Marketing Plan

15 page marketing plan for Shaka Tea Company A local Hawaii tea company

It is to follow APA format

Don’t forget to use an appropriate amount of references for a paper of this length

Required Marketing plan Headings:

Executive Summary

Situation Analysis

-Market Summary

-Target Markets

Marketing Demographics



-Behavioral factors

Market Needs

Market Trends

Market Growth

SWOT Analysis

Competitors Analysis

Market Strategy

-Marketing objectives

-Financial objectives

-Positioning strategy

Marketing tactics







-Break-Even Analysis

-Sales Forecast

-Marketing Budget




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